Quickly test multiple feature variations with multivariate experiments.
A/B TESTS AND EXPERIMENTS
Product experimentation
Maximize the business impact of every software feature you ship.
experimentation
Realize the promise of experimentation
LaunchDarkly removes silos and complexity from the experimentation process, allowing any team to easily set up, run, and act upon valid experiments.
Case study
CCP Games creates self-serve experimentation.
/ /LaunchDarkly has enabled self-serve experimentation. You don’t have to be a data scientist to run valid, actionable experiments. This is unbelievably powerful.
Nick Herring
Technical Director of Infrastructure, CCP Games
Case study
Ritual delivers customer experiences with experimentation.
/ /The main benefit of using LaunchDarkly experimentation is that it’s directly tied to the feature flag implementation. It’s not a separate implementation every time we want to test a feature.
Daniel Archer
VP of Engineering, Ritual
Case study
Loom runs more experiments, increases product engagement.
/ /Our old approach to experimentation was too complicated from an engineering perspective. It ate up developer time that would have been better spent on building actual features, not writing custom targeting rules.
Steve Milburn
Senior Software Engineer, Technical Lead, Loom
drive growth
Feature flags + experiments = revenue growth
LaunchDarkly layers experimentation on top of feature management, making it easy to run controlled experiments and ship winning features from experiments.
Server-side experimentation
Full-stack product analytics and optimization
Unlike the scores of visual editors on the market, LaunchDarkly lets engineers run back-end and infrastructure optimization experiments. For example, you can...
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Watch & learn
Experimentation as your growth catalyst
Hear from James Frost, Head of Product Experimentation, and Chris Condo of Forrester.
Academy
LaunchDarkly Academy: Introduction..
Get started in LaunchDarkly Academy.
Workshop
Talkin' Ship: Feature flags and experiments in LaunchDarkly
Create experiments and gain better data around the features.