3 keys to maximize the business value of every product feature

The need to continuously ship features that drive business value

Leading companies like Expedia, Booking.com, Google, and Microsoft appear to have cracked the experimentation code. They run hundreds or thousands of tests a year to continuously improve the business value of their products. For example, in one account, Microsoft was generating hundreds of millions of dollars of additional revenue every year as a result of controlled experimentation.1

Unfortunately, most organizations struggle to run even a few experiments that are truly valid. In our experience helping software teams enhance customer experiences, LaunchDarkly has observed three key challenges that block most organizations from successful experimentation. In this guide, we’ll unpack these challenges and explain how LaunchDarkly enables you to overcome them.

LaunchDarkly helps organizations continuously measure and improve their digital products through experimentation. By shipping features that show proven impact, you drive predictable revenue. What’s more, we enable customers to optimize every layer of the stack—from front-end to back-end to the edge and beyond. Finally, we help them achieve a clear line of sight across teams, products, and user experiences, bringing the big picture into focus and enabling safe innovation at scale.

In this guide, learn the secret to overcoming the three major barriers to software product experimentation.